Barcelona revealed that they have signed a major sponsorship deal with Spotify that includes the naming rights to the Nou Camp. The sponsor will appear on both the club shirts as well as the training kits from next season onwards. Their stadium will now be known as the Spotify Nou Camp. This will mark the first time that the stadium will contain a sponsor’s name as well as the first shirt sponsorship since the club decided against any since 2006. Spotify described the deal as a “first-of-its-kind partnership for the club in bringing the worlds of music and football together”.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify,” Barcelona president Joan Laporta said. “This partnership will allow us to continue to bring the club closer to its fans and make them feel even more part of the Barca family through unique experiences, combining the two activities such as entertainment and football, making it possible for us to connect with new audiences around the world. It is also a union with which we continue to take steps forward in this new era that we have started and which demonstrates once again the innovative character and the constant search of excellence that distinguish Barca and have made it a unique club in the world.”
“From July our collaboration will offer a global stage to artists, players, and fans at the newly-branded Spotify Camp Nou,” Alex Norstrom, the chief freemium business officer at Spotify said.
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