Hummel has revealed a monochrome Denmark kit for the World Cup in protest of the host country. They have toned down the logo as they don’t wish to be visible during the tournament. The firm behind the comic strip, Hummel, stated in a statement announcing its release that it had “toned down” its logo and “iconic chevrons” because “we don’t intend to be noticeable during a tournament that has lost thousands of people their lives.”
In addition, Denmark introduced an all-black, “colour of the morning,” uniform in memory of migrant workers who lost their lives while helping to build the event. The images appear to fulfil the Danish Football Association’s pledge to wear apparel with critical slogans throughout the competition in Qatar, which was announced in November. The three Denmark jersey designs—all-red, all-white, and all-black—appear to conform with FIFA’s World Cup rules, which forbid political comments on team uniforms, despite the fact that they do not contain any phrases or symbols that make an explicit remark. The national team crest, Hummel logo, and the decorative white chevrons that have been a trademark of the Denmark jersey since the 1980s have been subdued into the shirt’s dominant colour. Additionally, the Danish federation backed a recent European initiative urging captains too.
“The new jerseys for the Danish national team serve two separate purposes. They are not merely a protest against Qatar and its human rights record, but also a tribute to Denmark’s greatest football triumph, Euro 92,” Hummel said about their World Cup kit. “Because of this, we have softened every design element on Denmark’s new World Cup shirts, including our emblem and signature chevrons. In a game that has already taken hundreds of lives, we don’t want to draw attention to ourselves. Sports involvement, in our opinion, should promote community. We want to make a point when it doesn’t, too.”
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